21 Unforgettable Things to Do in San Francisco

The Ultimate Must-Do San Francisco List

San Francisco has an irresistible charm. With its iconic skyline, diverse culture, and vibrant energy, this is a city that will keep surprising you. Whether you’re marveling at historic landmarks, indulging in incredible food, or soaking up breathtaking ocean views, San Francisco promises unforgettable adventures.

But where do you begin when there’s so much to see? I’ve put together the ultimate must-do list of attractions and experiences that you simply can’t skip. From hidden gems to world-famous landmarks, here’s how to make the most of your time in the City by the Bay.

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1. Walk Through History at Fort Point

Nestled directly beneath the Golden Gate Bridge, Fort Point National Historic Site is a time capsule of San Francisco’s rich past. Originally built during the Gold Rush to defend against naval attacks, this brick fortress offers incredible views of the Golden Gate and the Bay.

Trek the winding staircases to discover the history within its walls, all while enjoying some of the most photogenic angles of the bridge. Head up the paths, wander around, and make sure to walk on the actual San Francisco Bridge and experience it first hand.

Pro tip: Visit during sunrise or sunset for the ultimate photo op and fewer crowds. If a fear of heights is a thing for you, as if was for a few of us on our last visit, maybe don’t go much further onto the bridge than you are willing to walk back.


2. Meet the Animals at the San Francisco Zoo

No trip to San Francisco is complete without visiting the 100-acre San Francisco Zoo. Home to over 2,000 animals representing 250 species, the zoo is a magical experience for animal lovers of all ages. Majestic lions, old man of the jungle orangutans, a lazy sloth with sweet puppy dog eyes, young snow leopards, and playful lemurs all await you for some education and viewing pleasure.

Children will enjoy the historic puffer train that winds it way through the zoo to take a peak at some of the exhibits from a different angle. We had the most fun watching the rambunctious mandril family racing around their exhibit with the youngest causing chaos. Familiar and relatable? For sure.

Pack a lunch or grab a bite at one of the zoo cafés, and don’t forget to check out the historic Dentzel Carousel for a nostalgic ride.

3. Sip Tropical Cocktails at the Tonga Room & Hurricane Bar

Who says you can’t find paradise in San Francisco? Step into the Tonga Room & Hurricane Bar and you’ll feel like you’ve been transported to a tropical island. This Polynesian-inspired bar, located in the Fairmont Hotel, features vibrant tiki decor, a lagoon, and even indoor thunderstorms!

It was once their indoor pool, but renovated to create a bar and restaurant that adults can enjoy late into the night, and families can experience until evening hours. There is even a floating barge for live music. I asked, of course I did, and yes, about once a week, some drunkard jumps into the pool, eliciting a hefty fee. Worth it for the story? Maybe…I’ll let you decide.

Order a Mai Tai, share a pupu platter, and soak in the lively atmosphere. You’ll quickly see why this spot is a beloved institution for locals and visitors alike, and my favorite hidden gem.


4. Admire the Majestic Grace Cathedral

Grace Cathedral is a masterpiece of Gothic architecture with its stunning stained-glass windows, intricate mosaics, and awe-inspiring labyrinths. You can attend a musical performance, meditate in one of the labyrinths, or at the very least just taking in the details of its grandeur on your way to the Tonga Room & Hurricane Bar, this serene space offers a perfect break from the city’s hustle.

Don’t miss their outdoor labyrinth, which offers a peaceful spot with incredible views of Nob Hill. Children can wear themselves out winding around in the maze, while you snap a few photos of that incredible architecture. Be sure to go close up to the doors, which are not to be missed.


5. Explore the Underwater World at Aquarium of the Bay

Located on the famous Pier 39, this underwater adventure is as educational as it is spectacular, and it’s perfect for family visits or anyone fascinated by marine life, making this one of the best places to visit in San Francisco.

The magic of San Francisco Bay doesn’t just end at its surface. At Aquarium of the Bay, you can come face to face with over 20,000 marine creatures. Walk through the glass tunnels to see sharks swimming overhead, or marvel at the moon jellies illuminating their tanks like glowing orbs. Gothic towers and intricate stained-glass windows will awaken the inner architect in all of us.


6. Discover the Bustling Energy of Pier 39

Pier 39 Fishermans Wharf. Lively and a little quirky, makes it a must-do stop on your San Francisco adventure. Known for its resident sea lions lounging on the docks, the pier is also a hub of entertainment, shopping, and dining.

Treat yourself to a sourdough bread bowl filled with clam chowder from Boudin Bakery, catch street performers in action, or try out fun attractions like the 7D Experience. Walk along the wooden boardwalk, people watch, ride on the double decker carousel (I didn’t even know that was a thing until we visited!). You haven’t experienced San Francisco unless you’ve been to this iconic spot.

Insider tip: Head to the end of the pier for sweeping views of Alcatraz, the Golden Gate Bridge, and Angel Island.


7. Step Back in Time at Alcatraz

No attraction in San Francisco is shrouded in as much mystery and intrigue as Alcatraz Island. Once home to America’s most notorious criminals, this infamous prison-turned-national-park offers a unique blend of history and natural beauty.

Take the ferry from Pier 33 and enjoy a self-guided audio tour of the cellhouse. Walk into an actual cell and see how small their personal space really was, head out into the exercise yard that inmates got for a short time of the day to get fresh air, play some ball games, or look longingly at the Golden Gate Bridge or bustling city in the distance.

The stories of daring escape attempts and the haunting atmosphere make it a memorable experience. This was an experience that will stay with you for a lifetime. Getting back home, we realized that the picture I took through the window into the morgue just might have a spirit sitting on the chair. Take a peak and let me know what you see.

When we went, we met a former Alcatraz prisoner #1259, William G. Baker, who was signing and selling his book, about his experiences as a inmate. Highly recommend getting his book, as it is a fascinating read.

Quick tip: Book your tickets months in advance! Alcatraz tours tend to sell out quickly.


8. Snap Insta-Worthy Photos at the Painted Ladies

The Painted Ladies are the postcard-perfect row of Victorian houses that grace every San Francisco travel guide. Located across from Alamo Square Park, these colorful homes are famously featured in the opening credits of Full House.

Bring a picnic blanket, relax on the grassy hills of the park, and enjoy the view of these iconic homes with the city skyline as the backdrop. It’s a moment that perfectly captures San Francisco’s charm.

Take the Hop on Hop Off Bus to get you right there and then back to the main sites of the city in no time at all.


9. Marvel at the Palace of Fine Arts

The Palace of Fine Arts feels like stepping into another world. Originally built for the 1915 Panama-Pacific Exposition, this architectural gem stands as a testament to timeless beauty. Its grand rotunda, lagoon, and colonnades create a peaceful oasis in the heart of the city.

Whether you’re strolling along the lagoon or watching swans glide by, the Palace of Fine Arts is a romantic spot perfect for photography or quiet contemplation.

This was a place we almost missed on our week in San Francisco, and I’m so glad we took the time on the last day to go visit this, as it has become in the top 5 memories of San Francisco and will be a first stop on my next itinerary to the city.

The Palace of Fine Arts is a dreamy spot for a morning or evening stroll, and I might just have to find a hotel or AirBnB nearby on my next visit.


10. Unwind at Baker Beach

Everyone flocks to Baker Beach for views of the Golden Gate Bridge. This is one of the most breathtaking spots to enjoy the Pacific Ocean and the bridge. Sandy beach, gorgeous water and the bridge, what more could you want?

For a more secluded experience, head to Marshall’s Beach. Be prepared for a short hike to access the beach—but the views are more than worth it. Bask in the salty breeze, take in the rocky coastline, and connect with nature in this tranquil spot.


11. Stroll Through Chinatown

Enter Chinatown through the ornate Dragon’s Gate, and you’ll feel like you’ve stepped into another world. Highlights include tasting fresh fortune cookies at the Golden Gate Fortune Cookies Co., shopping for souvenirs, and snapping photos of the vibrant street art.

Pick a fun tea house or restaurant, sit back and enjoy. There is nothing quite like the exquisite experience of spending a few hours in North America’s larges Chinatown, spanning over 30 square blocks and home to over 70,000 residents.


12. Indulge at Ghirardelli Square

Chocolate lovers, rejoice! Stop by Ghirardelli Square to sample decadent treats or create your own sundae. While you’re in the area, you will find so much more than chocolate, so if you are like us, you’ll be drawn immediately to the elaborate putt-putt golf course with a San Francisco theme – Lombard Street and painted ladies included.

Sit outside in Ghiradelli Square with an ice cream cone, or wander up to Russian Hill for more striking views, and check out balloon alley along the way for great photos.


13. Marvel at the California Academy of Sciences

If there is one place you go with children, make it the California Academy of Sciences. In all my travels, I haven’t seen a spot with such a complete variety of activities in one building.

Featuring an aquarium with sharks and penguins, planetarium, rainforest biodome, earthquake exhibit, and a Natural History Museum, the California Academy of Sciences truly has it all.

Don’t miss the Trex skeleton, and the albino alligator exhibit to say hello to Claude or take a walk below the giant glass globe of their indoor rainforest. Just try and resist buying that cute white stuffed alligator and book about his life in the gift shop.

You could spend a whole day here, or half a day if you don’t have the time. Well worth the visit, making the California Academy of Sciences a truly memorable experience not to be missed.


14. Savor Hot Pot

San Francisco is a foodie paradise, and no trip is complete without indulging in a hot pot meal. Find a spot in the Richmond or Sunset District, gather your favorite ingredients, and savor the warmth and flavor of this communal dining experience.

There is something for everyone to enjoy as you pick your own adventure with this meal, and children will enjoy being able to participate cooking their own meal at the table. YUM.


15. Discover the Chamber of Secrets Door

Calling all Harry Potter fans! Tucked away near Balmy Alley, the Chamber of Secrets door is a hidden gem for fans of the Wizarding World. The charming murals nearby are a bonus!

I was thrilled for the scavenger hunt to find this door and get a photo. Be respectful though, this is someone’s home. If you see the owner, thank them for the joy they have brought to us wizardy nerds.


16. Take a Trolley Ride

Hold on tight! Riding a San Francisco cable car is a must-do and a throwback to the early days of the city. The Powell-Hyde line is particularly scenic, offering views of Lombard Street and the Bay.

Did you even visit San Francisco if you didn’t ride a cable car? I think not. So hop on, wave to people as you ride along in style, being grateful you aren’t sweating it going up the hill.

It probably doesn’t need to be said – but take this trip UP the massive hills that create San Francisco, and walk yourself back down. Not to be done in reverse, unless you are partial to pain and agony. Watching the trolley do its turnaround at the bottom of the hill is also a marvel.


17. Drive (or Walk) Lombard Street’s Winding Path

Famous for its hairpin turns, Lombard Street is a thrill to drive down and equally scenic to walk. Snap some photos and soak in the views of the city you’ll never forget. Its going to be a slow drive at most times of the day due to all the tourists making sure to check this off their list, but go for it, and enjoy the minutes.

photo courtesy of Wikipedia

18. Admire Local Street Art

San Francisco’s streets come alive with color. Take a stroll around the Mission District or Clarion Alley to discover incredible murals that tell stories of culture, history, and activism.

Even a drive through Tenderloin District will show you beautiful artwork on the buildings, just don’t walk here at night, and during the day without some caution.


19. Walk the Golden Gate Bridge

Whether you walk, bike, or drive, no trip to San Francisco is complete without crossing this iconic landmark. The views of the Bay and city skyline will take your breath away!

I highly recommended getting out at a few different viewpoints surrounding the bridge to catch the views from every angle. Everyone has their favorite spot. H. Dana Bowers Rest Area was were I have a memorable photo with my son Jack when he was a toddler, so we made sure to take another picture on our last trip (18 years later) in the same spot.


20. Get Lost Along the Piers

Start in the Financial District, spend some time at the Ferry Building Marketplace on Tuesday, Thursday or Saturday for the best farmers market with shops and restaurants galore.

After you satisfy your caffeine and food cravings, wander your way along the piers towards the gorgeous Golden Gate Bridge. You’ll find stunning bustling markets, seal lions and the kind of charm only San Francisco can offer.

Our hotel was high up on the hill, so we wandered down from there and caught Chinatown on the way down, along with many neighborhoods with stunning architecture until we got down to the piers and then walked all way to the Golden Gate Bridge. Made for a memorable day.


21. Take a rest at a Popos

What might you ask, is a “Popos”?

San Francisco has designed a really helpful way to get you a piece of rest in the city. Throughout the city, you’ll find Popos, which are privately owned public open spaces, tiny parks scattered everywhere that have a picnic table or two, and are frequently outside apartment high rises, and office buildings. They are open to the public to have a refreshing spot to take a breather.

Plan Your Adventure in San Francisco

San Francisco offers an unforgettable mix of history, culture, and natural beauty. With its endless sights and activities, there’s always something new to explore. Whether you’re admiring the Painted Ladies, exploring Chinatown, or watching the sea lions at Pier 39, this city guarantees adventure for everyone.

If you plan on doing “all the things”, I guarantee that a Go City Pass will save you hundreds of dollars, I know it did for us. So many of the attractions we’ve listed here are available on the Go City Pass. Check it out and see how much money you could save and then spend on all the delicious food in this incredible city.

The other helpful tool is the Big Bus Tour or another Hop on Hop Off style bus. This way, you can jet around the city and get to different attractions saving money that you’d end up using on uber/taxis because I promise you, the hills in this city are no joke! It is not a walk everywhere type venture. Public transportation has a lot of options to get you around as well on a budget – check out the street cars, Muni Metro lightrail, and BART buses.

Need more inspiration for your trip? Share your favorite San Francisco memories in the comments below or get in touch for custom travel recommendations. Your unforgettable San Francisco experience is waiting!


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The Ultimate Must-Do San Francisco List

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Planning a trip to San Francisco? From the Painted Ladies to Alcatraz, discover the 10 must-see attractions to make your visit unforgettable.

Carla Reese

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